Is this paid advertising?
Yes, but only to warm people: visitors to your website and contacts already on your list. It doesn't put your ads in front of cold strangers. That's the Client Catalyst System, a separate Traffic System add-on, for when you want new audiences as well.
Do I need my own ad account?
No. We run every campaign from our own ad accounts, using our tracking pixel on your site. You never need to open Facebook, Google or LinkedIn's ad tools.
Is the ad spend extra?
No. The ad spend is included in your monthly fee, so there's no separate budget to fund and no surprise bill from an ad platform.
What will the ads say?
We create a small set of ads chosen for your market, such as a helpful article, an offer and proof from your real reviews or results, and point each one at the page you choose. We create and manage them for you, and your monthly report shows how they're doing.
Who will see them?
People who've visited your website and people already in your contact list, grouped so the right message reaches the right people. Nobody who has never heard of you.
What about privacy and cookies?
Retargeting relies on a tracking pixel on your website, so your privacy policy and cookie notice should mention it. We'll point out what needs covering when we set it up.
My website doesn't get much traffic. Is it worth it?
It works with whatever traffic and contacts you have, and your contact list counts too. A smaller audience simply means fewer people to stay in front of, and your monthly report shows exactly how often your ads were seen.
How is this different from the Client Catalyst System?
This system stays in front of people who already know you. The Client Catalyst System runs campaigns to new, right-fit people who haven't found you yet. Many businesses use both: one to bring people in, one to bring them back.
How long does this take to set up?
It's set up as part of the same phased engagement as the rest of your system: strategy and discovery, system design and setup, implementation and onboarding, then ongoing management. Setup covers the pixel, your audiences, the first ads and the pages they point to.
What does it cost?
It comes with the Reclaim 2.0 System, a Traffic System add-on from $297/month with ad spend included, plus a one-time $1,497 setup. It's added on top of a D6R DOMINATE System™ plan, which starts at $1,497/month plus a one-time setup. Every plan is month-to-month.
Can I get it on its own?
No. Reclaim 2.0 is added on top of a D6R DOMINATE System™ plan, because retargeting only pays off when the system behind the click is ready to answer, follow up and book.
What happens if I cancel?
The ads stop. Your website and your contact list stay yours. The retargeting audiences were built in our ad account, so they end with the campaigns.