One of three systems behind Resell · R4 of 6

A reason to hear from you every year. On their birthday.

Birthday Cash Machine System

Your clients are invited to join your Birthday Club and get a thank-you gift the moment they do. New people can join from your site or socials too. Then, every year, three birthday messages arrive with a gift from you, without you having to remember a single date.

  • Only people who joined hear from it
  • Month-to-month
Everything inside it

A club people want to join, a gift on their birthday, and nothing for you to remember.

The Resell page gives you the overview. This is the full build: how people join, what they hear from you each year, and what keeps it welcome.

How people join Part one

The Birthday Club

A friendly invitation, and a thank-you the moment they say yes.

  • Your existing clients are invited to join, with one friendly reminder
  • A thank-you gift arrives the moment someone joins
  • A sign-up page for new people, to share on your site, socials or anywhere else
  • New people get their gift on sign-up and join your contact list at the same time
Every year Part two

Three birthday messages

Timed around their birthday, every year, for as long as they're in the club.

  • "Your birthday's coming up"
  • "It's your birthday week"
  • "Happy birthday"
  • Each one comes with a gift from you, claimed on your own birthday gift pages or redeemed with you directly
Always on Part three

The safeguards

So it stays a welcome message, not an unwanted one.

  • Only people who joined the club receive birthday messages
  • Their birthday is saved on their own contact record
  • Every reply lands in your one inbox, where you can answer in person
  • Anyone who replies stop is never texted again

What it doesn't do: it doesn't message anyone who hasn't joined, guess anyone's birthday, or pick your gift for you. You choose what you'd like to give, and the system makes sure it arrives on time, every year.

How one club member plays out

From "join our Birthday Club" to a gift that brings them back.

Here's what happens for one person, from the invitation to their birthday. Then it repeats every year.

  1. 1
    They're invited, or they find the sign-up page

    Existing clients get an invitation. New people join from wherever you shared the link.

  2. 2
    They join and share their birthday

    It's saved on their contact record, so nobody has to remember it.

  3. 3
    A thank-you gift, straight away

    The moment they join, so the club feels worth it from day one.

  4. 4
    "Your birthday's coming up"

    The first message arrives ahead of the day, with a gift to look forward to.

  5. 5
    Birthday week, and the day itself

    Two more messages, each with a gift they can claim from you.

If they don't joinOne friendly reminder, then nothing more.
If they claim the giftThey're back in touch with you, which is exactly the point.
If they say stopThey're never texted again.
Every year

One join, a lifetime of good reasons to reconnect.

What a club member hears from you, and when.

  1. JoiningThank-you giftSent the moment they join
  2. Coming upFirst birthday messageA heads-up, with a gift
  3. Birthday weekSecond messageA gift to claim
  4. The dayHappy birthdayA gift to claim
  5. Next yearIt repeatsAutomatically, for as long as they're in the club
Who does what

We build and run it. You choose the gifts.

What we do

  • Build the club invitation, the sign-up page and your birthday gift pages
  • Write every message in your voice, around the gifts you choose
  • Load your existing clients and send the invitation
  • Connect everything to your contact records and inbox
  • Test every path, switch it on and keep it running

What you do

  • Choose the thank-you gift and the birthday gift
  • Approve the messages before they go live
  • Share the sign-up link wherever you like
  • Honour the gift when someone claims it

That's the whole list. Every date and every message runs without you.

Where this sits in the bigger system

Resell is the R. This is one of the three systems that deliver it.

The D6R DOMINATE System™ is built on six R's, delivered by ten systems. Resell has three: the Revenue Resurrection Engine System brings past and finished clients back, this one gives everyone on your list a reason to hear from you every year, and the 3C Revenue List Building System builds a VIP list for your next launch. All three run on the same contact records your foundation sets up.

Read the Resell overview →
What it costs

It starts in our entry package, with no setup fee.

Most direct route

Client Acquisition Starter System

$297/month, no setup fee

Alongside this system, it includes your CRM and conversations inbox, a free website with hosting (the Client Generation Website Machine System), the AI Conversation Conversion System's 24/7 AI chat and voice receptionist, and the Welcome Mat Lead Vacuum System.

Book a Strategy Call
Everything, connected

The full D6R DOMINATE System™

$1,497/month to start

Plus a one-time $4,997 setup. Eight of the ten systems, all three Resell systems included, built as one connected engine. The two ad-driven systems, Stay-Top-Of-Mind and Client Catalyst, can be added on top as Traffic Systems.

Compare the packages

The other two Resell systems, Revenue Resurrection Engine and 3C Revenue List Building, come with the Authority Building & Client Nurture System, from $597/month plus a one-time setup. Every plan is month-to-month. See full pricing

Proof and credibility

We're an emerging business, and we're not going to pretend otherwise.

We don't have a wall of client logos for this system yet. What we do have is a founder who learned this the expensive way.

SK's own consulting practice used to let past clients go quiet the way most solo practices do. No system gave him a reason to reach back out, so good relationships simply faded. Building automation that keeps the relationship going, instead of relying on memory, is part of the shift that got him past relying on one client at a time.

Run your own numbers

See what your business may be leaking each month. Our free Revenue Leak Calculator takes a couple of minutes and shows where follow-up gaps are costing you.

Open the calculator
Our promise

Built to spec, made operational, or we make it right.

The Birthday Cash Machine System gets built, connected to your contact records, written around your gifts and made fully operational, with the club invitation sent to your existing clients.

The build is guaranteedBuilt to spec, deployed and working, or we fix it.
No lock-inMonth-to-month on every plan. Cancel anytime.
Your list stays yoursEvery club member and their history are yours to keep.
FAQ

The questions people ask just before they book.

Still unsure? Ask our assistant in the chat, any hour.

Isn't a birthday message a bit gimmicky for a coach or consultant?

Not when it's personal and comes with something of real value from you. It's one of the few moments in the year when hearing from a business feels welcome, and it gives a past client an easy, friendly reason to get back in touch.

What kind of gift should I offer?

Whatever suits your business and feels generous: a bonus session, a resource, or an offer on your next program, for example. We'll talk it through with you during setup, and you always decide.

How do you get their birthday?

They share it when they join the Birthday Club, so nobody is guessing and nobody is messaged without saying yes first.

Can people who aren't clients yet join?

Yes. The sign-up page lets new people join from your website, socials or anywhere you share the link. They get their gift on sign-up and join your contact list at the same time.

Is it okay to text people like this?

Birthday messages only go to people who joined the club. Anyone who replies stop is never texted again.

How is this different from the other two Resell systems?

This one gives everyone on your list a friendly reason to hear from you once a year. The Revenue Resurrection Engine System brings past and finished clients back with offers and follow-through, and the 3C Revenue List Building System builds a VIP text list for your next launch.

How long does this take to set up?

It's set up as part of the same phased engagement as the rest of your system: strategy and discovery, system design and setup, implementation and onboarding, then ongoing management. During setup we agree your gifts, write the messages and build your pages.

What does it cost?

It comes with the Client Acquisition Starter System at $297/month with no setup fee, and it's part of the full D6R DOMINATE System™, from $1,497/month plus a one-time setup. Every plan is month-to-month.

What happens if I cancel?

Your club members and their history are yours to keep. Cancelling turns off the invitations, the sign-up page and the birthday messages.

Ready when you are

The next step is a 30-minute conversation, not another page.

Book a strategy session. No pitch deck: an honest look at how you stay in touch with clients today, what a gift from you could be and which package, if any, is the right next step.

  • We map your gaps against the 6 R's
  • Month-to-month if you go ahead
← Back to the Resell overview

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